I have been listening to a lot of podcasts about the detriment of pricing your books too low. While that makes a huge amount of sense, and I can’t argue with any of it, in fact I agree with all the reasons they give, I have one that trumps it. At least it does for me. The reason is, I grew up poor, with a ravenous appetite for books. So basically I starved my mind. In fact, I got so used to starving it, when I grew up and made plenty of money, I still didn’t buy books because I had already trained myself to not want them. When you want to read as badly as I did, yet can’t, it creates a “keep away from me” attitude. Much like I have now for cigarettes. That’s right, I felt the same way for books as a child as I do for cigarettes now. Doesn’t that sound right to anyone? If it does…you have issues.
Now, the way I feel about books is a mixture of joy and resentment. I will find a great book, and realize the rest of the series is $9.99 per book. Or I will read a great story and realize the rest of the series is $5.99 for the entire series. Writers can now make a good living off of cheaper priced books. I for one will never price my books $9.99 for an e-book. I want the cash strapped people to be able to enjoy my work too. But most importantly, I want young readers to be able to read as much as they want, to not be limited to a book every birthday or christmas.
The E-book market is a change, something that will uproot the known practices and alter the thought processes of consumers. But that will never happen if prices stay the same. E-books are a wonderful new tool, why not use it? Instead what I’m seeing quite often is the publishers from before e-books are trying to maintain the status quo. They are trying to price the e-books the same as the print books even though an e-book is much much cheaper.
I have seen Baen books putting up free e-books from some of their high selling authors, so they are learning and good for them. But the subsequent books are still the same as the print books. Many self publishers have free sales, or even perma-free books to get people reading their stuff. It’s called a funnel.
So for all you new authors out there, let’s change something for the better. Take a lesson from those high selling self publishers and price your books between the status quo and cheap. Remember those what-if kids out there who want nothing more than to get lost in your stories.